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| LaaS (Location-as-a-Service) ： ウィキペディア英語版 |
Location as a service
Location as a service (LaaS) is a location data delivery model where privacy protected physical location data acquired through multiple sources including carriers, Wi-Fi, IP addresses and landlines is available to enterprise customers through a simple API. The vast amount of Location Data provided in a LaaS model can be accessed by organizations to realize greater operational efficiencies, increase security, reduce costs and optimize customer engagement while realizing rapid return on investment.
The Location Data hosted in a LaaS model is used to support location-based services, including geofencing, proximity marketing, location-based advertising, fraud management and asset tracking.
LaaS services are used by multiple industries including mobile marketing, retail, financial services, mobile gaming, M2M and healthcare.
== See also ==
* Locaid
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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